Whitepapers and Case Studies are the most effective tools B2B sales professionals can carry in their bags.
In addition, whitepapers and case studies are the most efficient way for your company to:
- Increase market visibility.
- Improve credibility with prospective customers.
- Generate high quality leads.
Sales professionals know that executive buyers will rely on well-written whitepapers and case studies to validate their decision-making - especially if the whitepapers and case studies are branded by an independent research company. Whitepapers and case studies help convert prospects into buyers.
So, what keeps most companies from producing more whitepapers and case studies?
Easy - time and money.
The challenge for most companies, especially B2B, is producing whitepapers and case studies often enough, quickly enough, and inexpensively enough. Most companies burn out on the idea after they’ve produced one or two whitepapers or case studies. They require effort, and the cooperation of many professionals over an extended period of time. More often than not, a sense of frustration sets in, and the whitepaper or case study never sees the light of day.
Here’s some good news, though: We’ve changed all that!
We’re an independent research company with over 25 years experience, and a new and better process for producing finished whitepapers and case studies in as little as five days (with your cooperation). Our ten-step process and “in their own words” style means we can produce a credible whitepaper or case study in a very short time. We do everything over the phone and via email, so it doesn’t make any difference where you are – no travelling for you, or your clients, if they’re the subjects of the case study.
From the time you call us to request our services; we’ll take the following steps:
- We’ll compose a schedule based on your deadlines.
- We’ll develop and produce a creative brief to document all the directional information we’ll need.
- We’ll email releases to all the relevant business professionals.
- We’ll schedule and record interviews with all the relevant business professionals.
- We’ll collect supporting materials.
- We'll transcribe the interview recordings.
- We’ll produce an outline document for your review.
- We’ll “mine” the interviews and supporting material for relevant content.
- We’ll produce a draft document for your review.
- We’ll produce a final document. It will be branded in our template, with your name on the cover, and you’ll be granted unlimited rights of reproduction.
Optionally,
- we'll provide you the raw copy in .doc format, and you can brand it with your company's template.
- we’ll compose and distribute (worldwide, via PRWeb) a press release announcing the availability of the new whitepaper or case study, linking it to your company.
- we’ll develop and launch a landing page to support the registration and downloading of the whitepaper or case study, and send you the resulting leads.
So, if you’re in a B2B company, and you know how effective whitepapers and case studies can be for your company and your sales professionals, and you’ve got about a week to get one out the door, please let us know – we can help you.
Click here to tell us more about your project.
B2B Research Associates
1057 Wildcast Hollow Road
Boyce, Virginia 22620
Phone/Fax: +1 800 657 1542
eMail: b2bra@b2bmarketingpro.com
